Protactix

I got a new assignment to run a company that had been in business over twenty years. In that twenty years, management had added not one, zero, no – new customers except customers that had been referred by a sister company.

This company’s market was not only nationwide, it was world wide, and the budget allowed for no salespeople besides me.

Begin to cold call? Who? Where?

And if you do cold call, who runs operations while you are cold calling?

As luck would have it ( and I mean luck ) I ran across an old friend and former business associate who had been very successful in our former business.

Both of us had gone separate business directions, and as often is the case with business associates, once the business meetings are over the personal relationship drifts. We stayed in touch, but we talked personal stuff, not business.

In setting up for the new assignment, which was near my friends home, I ran into him and we did the usual “what are you doing now?” He told me a bit about his current business, which included a slice of internet marketing.

I listened to what he was doing but virtually instantly ignored the mention of internet marketing.

It simply did not register with me. I ignored it.

Looking back, I know why.

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